With the use of AI image generators on the rise, Tourism Tasmania has launched an image generator with a twist, TasmanAi.
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Instead of instant images, the generator results in 'real' artworks such as paintings, illustrations and drawings by leading and emerging Tasmanian artists.
With the art made over time, not with the click of a mouse, TasmanAi has been developed to show the world how the Tasmanian way of life inspires and fosters unique creativity.
The art produced through TasmanAi will instill the human experience into each piece.
Tasmania is experiencing significant growth across the creative industries.
The number of people working as an artist, musician, writer or performer doubled from 2011 to 2021, with the island becoming home to the second-highest number of artists per capita in Australia.
Marta Dusseldorp, acclaimed Australian actress and producer, and founder of Hobart-based Archipelago Productions said it was no surprise that artists are moving to Tasmania to create, claiming it was the exact reason why she planted roots on the island.
"Tasmania itself breeds creativity. It's the artists themselves that keep making it - it's simply the Tasmanian way of life," he said.
"As soon as I moved to Tasmania, I knew it, I could feel it in the air, in the space, in the quiet, in the characters, your senses feel more alive here. Tasmanians live and breathe it.
"The TasmanAi generator gives us a platform to showcase this authenticity and creativity ingrained in our being to the rest of the nation."
TasmanAi invites people to submit image prompts that may be brought to life as original artworks.
The artists will select their favourite prompts, transforming them into real artworks to be sent to the lucky recipients to keep.
Josh Foley, Eloise Lark, Jamin and Alan Young are among the nine human talent creating exclusive artworks as part of Tourism Tasmania's TasmanAi.
Other artists include Caleb Nichols-Mansell, Christopher Downes, Sam Lyne, Steffi Koppelwell and Wayne Looyen.
A lifelong passion for art has seen Wayne Looyen go from art collector to bonafide ceramic artist.
The Launceston resident uses porcelain to recreate natural and familiar forms, before applying accents of gold leaf to bring together images and formations found in the many rock pools that punctuate the Tasmanian coastline.
Tourism Tasmania chief executive Sarah Clark said survey results from June 2023 highlight a strong demand for seeing and purchasing art in Tasmania, revealing 87.5 per cent of leisure visitors went to a museum or a gallery in Tasmania, and 50 per cent of all visitors browsed or purchased Tasmanian-made art/craft.
"Arts and culture are a significant drawcard for visitors to Tasmania," she said.
"With world class museums and galleries, alongside diverse landscapes and scenery, Tasmania is a destination that inspires authenticity, connection, self-expression and creativity.
"With TasmanAi we are showing the world that instant isn't always better, there is joy in slowing down, taking time to think and celebrating craftsmanship - which is intrinsic to the Tasmanian way of life."
TasmanAi is available via discovertasmania.com.au/tasmanai.
Therese Murray
Wordsmith. Senior journalist. Editor. I have a proven track record in helping people and communities solve their problems. My career is all about telling stories.
Wordsmith. Senior journalist. Editor. I have a proven track record in helping people and communities solve their problems. My career is all about telling stories.
