Seven tips to scale your digital marketing in 2022

Seven tips to scale your digital marketing in 2022

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This is branded content. As a digital marketer, you deal with many moving parts. You'll need to understand your customers and identify their pain points. You...

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This is branded content.

As a digital marketer, you deal with many moving parts. You'll need to understand your customers and identify their pain points. You'll also need to develop a marketing strategy that encompasses their wants and needs without foregoing your brand's best practices and standards.

It might be easy to get lost in this swirling vortex of metrics, conversions, KPIs, and analytics, but for your next campaign succeed, you'll need to reevaluate your strategy to beat the competition while focusing on delivering value to your customers.

Now more than ever, digital marketing should be at the forefront of your marketing initiatives. In this post, you'll learn eight strategies that will help you scale your digital marketing in 2022.

1. Invest in link building and SEO

As one of the most important aspects of search engine optimisation, link building is the process of building backlinks on high-authority websites.

This helps increase your website's domain authority and makes it easier for people to find brands when they search for them.

Link building comes in many forms but these are the main ones:

  • Guest posting - provide a guest post to a publisher and you get a link back in return if they accept it.
  • Image link building - build links via your own images. Great for ecommerce websites.
  • Editorial - Add value to existing content and score a link.
  • Broken link building - Find broken URLs and provide content that can be used to reinstate or fix the broken URL.

Out of all of these link building methods, broken link building is probably the hardest to achieve. But how does broken link building work?

It works by searching publisher websites for an errored URL or a page which doesn't have any content on it, a broken page.

You then ask the publisher if you can create content that can be used to fix that page. If they accept you may be able to score a link back to your website.

Most publishers are open to this because unless the broken URL is fixed, a publisher may experience an increase in their bounce rate. This leads to poor user experience.

Aside from link-building, a digital marketer can leverage many different SEO strategies to scale.

The most common ones are paid and natural listings, local search optimisation, social media marketing, and content marketing.

2. Plan your email automation campaigns

Automation is essential to maximise the impact of your marketing campaigns. Doing so can build stronger customer relationships and wow your audience. A great place to start is with email automation.

An automated email marketing campaign is a sequence of emails triggered by a certain action, such as opening an exclusive offer or downloading the latest digital guide. These can be sent over a period of time and run based on a number of different criteria (such as two times per week for three weeks, then once a month for six months).

Examples of effective email automation campaigns include:

  • Welcome emails: The first step in your automated email campaign should always be to send a welcome email to your new subscribers. This helps you get their attention and gives them a reason to return for more content.
  • Updates: Send out updates about your latest products, blog posts, and other relevant content using automation. This campaign helps to keep them engaged.
  • Promotions: Run promotions relevant to your subscribers' interests at different times throughout day, week or month. These promotions should be legit and not spammy.
  • Opt-in: Run an opt-in offer to get new subscribers interested in the emails that you're sending out to continue growing your email list. This helps expand your subscriber base and increase engagement with what you have - thus, helping you increase revenue.
  • Social media: An opt-in offer to get new subscribers on social media also supports brand engagement, trickling down to your bottom line.
  • Signup: Lastly, run a free trial of your product or service that comes with another promotion to capture new subscribers. This allows your target customer to experience your product or brand firsthand, assisting them in making informed decisions.

One important thing to remember if to make sure your list is constantly updated. You don't want to be sending emails to people who are no longer interested or sending emails to people who have passed away.

3. Invest in influencers

Influencer marketing is one of the most effective digital marketing tools for creating brand awareness, acquiring new customers, and building customer responsiveness.

It continues to gain popularity among various businesses and content creators. An influencer's reach is massive, and their engagement with audiences is often personalised, which creates a lasting impression on your ideal customers.

It's a win-win for both parties - the influencer promotes a brand, and the brand receives additional exposure and sales in return. Today, brands need to look beyond targeting users through online advertising and instead look to create long-term relationships with users that they can monetise with over time.

This is because users are likely to act when they trust a brand through an influencer.

4. Hire a good team for your customer service department

A happy customer is a best friend for any business. Being able to satisfy your customers' needs, and make them feel that you're listening to them, creates a true bond between you and your customers.

To achieve your desired level of customer satisfaction, it's essential to have a well-oiled customer service team.

The customer service department plays a vital role in the success of your digital marketing. Customers may have questions about products or services.

To do this, make sure you hire motivated individuals who have experience and provide them with up-to-date training on your business, products or services.

Also create a well-functioning customer service department by using the latest in chat software. One of the main thing people remember from a business is customer service, so make sure yours is second to none.

5. Use AI-based CRM software for easier relationships with customers

Marketing is a constant challenge. You need to understand which channels offer the best results at the correct cost. You need to start converting visitors into leads and then into customers.

That's where Customer Relationship Management (CRM) software comes in.

With a robust CRM tied to a database of customer interactions, digital marketers can gain valuable insights into their customer behaviour and create targeted and consistent interactions.

At the same time, they gain the ability to attract new customers at a large scale with easy and cost-effective efforts. Besides, AI-based CRM supports personalisation for campaign materials, which can boost engagement.

6. Pay attention to experiential marketing

Experiential marketing is a method of gaining the interest and attention of your business opponents by placing your products in the middle of their daily life.

The idea is to get the customers to experience something valuable from the product itself, rather than just letting them read all about it or showing artificial commercials, which doesn't work well for digital marketing.

With experiential marketing, you're actively engaging with your target audience to create memories that connect the consumer to the company and its brand.

The growth of technology has made this more important because we have many more options for entertainment, and our attention spans are now shorter. So, getting your product or service into your customer's hands is essential.

In short, experiential marketing will help your digital marketing strategy because, you guessed it right - it ties all aspects of your company together to form one cohesive whole.

7. Use cross-channel analysis

Tracking website visitors has always been the focus of digital marketing, but this is changing. In the past few years, smartphones and the growing number of merchants who now support mobile payments rival website traffic as crucial sources of conversion data.

What's more, nowadays, shoppers use smartphones to help them make informed purchase decisions, whether in-store or online, which further complicates tracking interactions between customers and brands.

To build a brand experience for your customer, you have to think about your customers' complete journey, from pre-purchase interactions to post-purchase follow-up. The only way to do this is through cross-channel analysis.

The cross-channel analysis allows marketers to understand how users interact with their brand across channels and devices, from mobile to desktop and everything in between.

But as the digital landscape changes and evolves, marketers can no longer rely on out-of-date conversion metrics that aren't centered around the user. Getting deep into your user metrics will allow you to improve your strategy and get to know your users better.

Conclusion

Digital marketing is a big area that has expanded dramatically in the last decade.

Creating a winning digital marketing campaign can become quite a task with new and improved marketing approaches being introduced every year.

The good news is that the tips above are there to help you bridge the gap and improve leads, conversions, and sales.

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