HOLIDAY makers are being encouraged to 'make tracks' and discover the South Australian town of Peterborough's rail heritage.
The new Make Tracks To Peterborough campaign is encouraging people to explore the historic mid north town.
The town was established in 1879, is located 10kms off the Barrier Highway and is less than a three-hour drive from Adelaide.
It earned a reputation as South Australia's steam heartland during its busiest period in the 19th century when more than 100 trains would stop at the station daily.
Peterborough's key attraction the Steamtown Heritage Rail Centre pays tribute to its rail history.
The town offers a range of attractions and amenities including the Printing Works, the Town Carriage Museum, The Motorcycle Museum and the free RV Park.
It is home to the only 3-gauge railway turntable left in the southern hemisphere, Australia's last locomotive weighbridge and a heritage-listed 85-foot railway turntable.
Other attractions include an evening sound and light show, a number of heritage-listed buildings and a bronze statue celebrating Bob the Railway Dog, a frequent railway hitchhiker in the 1800s.
Peterborough Mayor Ruth Whittle said the campaign was developed in collaboration with Regional Development Australia Yorke and Mid North (RDAYMN).
It includes a new brand logo featuring heritage colours of green and yellow and a dedicated website showcasing the region's attractions.
"It's time to share our colourful story with the rest of the state and invite South Australians to 'Make Tracks To Peterborough' for real history, real people and real adventure," she said.
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