It seems a little ironic that dealing with failure should be a key skill to being a world-class success for almost four decades.
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To Sir Alex Ferguson it is an important part of 'leading'.
In the newly released book, Leading, by Sir Alex Ferguson with Michael Moritz, the former manager of Manchester United reveals what's needed to be a successful leader.
The key skills Sir Alex values most highly are probably unsurprising - discipline, control, teamwork and motiviation.
Less obvious are delegation, data analysis and dealing with failure.
"I laid down the ground rules for training and I wanted my ideas to be implemented on the practice field...I made sure he understood that I required intensity, concentration and commitment in every training session."
The book is not an autobiography - that was published in 2013 - it is a straight-talking insight into one of the world's most successful and respected managers.
The lessons are not confined to those who are involved in football.
Leading is all about becoming a better leader, not matter what you do.
And it is a master class.
Leading, $39.99 (hard cover), Hachette Australia,
