Tourism Australia has teamed up with Brazil’s leading TV network Globo to produce Australian episodes of a new TV drama - Totalmente Demais - helping to further boost Brazilian’s growing desire for holidaying in Australia.
Four episodes of the Brazilian TV drama will be filmed against a backdrop of some of the most iconic attractions of Sydney and The Whitsundays.
Tourism Australia Managing Director John O’Sullivan said Brazil was a fast growing emerging tourism market for Australia and the show will help to further boost the attractiveness of Australia as a travel destination.
"Australia is a destination that is now being discovered by Brazilians - we have seen Brazilian visitor arrivals and spend quadruple in the past 10 years and what’s more the market is also one of the top three luxury markets for Australia behind the USA and China,” Mr O’Sullivan said.
“Globo TV is a market leader in Brazil and famous for its telenovela productions. At any single moment of the day, close to 22 million Brazilians are tuning in one of these shows. Their reach and impact is huge.
“We expect that having spectacular images of Australia broadcast on screens across Brazil to millions of viewers will help to further boost the attractiveness of Australia, which Brazilians already consider as one of the ‘hottest’ destinations in the world to visit right now."
