Ever struggled to read the tiny print on a product label, cut a finger trying to open a package enclosed in a plastic coffin or been baffled by instructions evidently written under the influence of mind-altering drugs?
You're not alone. A new study highlights a critical gap between what designers see as user-friendly and the daily, often infuriating, reality of older Australians.
It says a staggering 93 per cent of respondents highlighted usability as crucial to independent living but 81 per cent felt overlooked by product designers.
The study, Empowering Older Adults with Better Product Usability, by the Global Centre for Modern Ageing, surveyed 1000 Australians aged 65 and over.
It can be a battle...
Challenges they highlighted include difficulty using remote controls for devices like TVs and air conditioners, especially when navigating menus and functions.
More than three-quarters said they struggle with parts like slippery handles and tight lids, while jars, bottles, cans and blister packs could also be a hard to open, often requiring tools or help.
Respondents said heavy or cumbersome products such as vacuum cleaners, kitchen appliances and suitcases can be difficult to use and or carry, while power tools, ladders and certain kitchen gadgets can be difficult to use safely.
...but also an opportunity
"Australia, like many countries, is witnessing a demographic shift, with the population aged 65 years and over set to increase dramatically over the coming decades.
"This shift requires a proactive approach to support the sustainability of our economy, and enhance the health, wellbeing and independence of older Australians," said the centre's chief executive, Julianne Parkinson.
The survey report said making life easier is of benefit not just to seniors, noting there is a "growing market potential for products and services that are easy-to-use and meet the needs of older adults, presenting a valuable opportunity for industries and businesses to connect more effectively with this expanding consumer segment".
Left on the shelf
Roger Bideleux, of Dingley Village in Victoria, is one who is concerned about labelling.
In response to a recent column in The Senior by Jackie Meyers about the minuscule size of the instructions printed on medications, he points to price labelling on Woolworths shelves.
He said that in 2022, a switch was made from the old price tickets on the front of the shelves. They were replaced with tickets that "pose considerable problems for both shoppers who might be short in stature or in need of reading glasses".
"The price tickets are now protected by clear plastic which is tilted and, on higher shelves, picks up the reflection of the overhead fluorescent lights, making it almost impossible to read the vital unit pricing information," Mr Bideleux said.
"The height of the shelves coupled with the very small font used for the unit pricing data simply adds to the problems for shoppers who might be dependent on reading glasses or be shorter than the average customer.
To read the report, visit: www.gcma.net.au/better-product-usability-report.
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