
A visit to Cairns and far north Queensland has become more accessible with the announcement of $100 flight subsidies to the region for interstate visitors.
Tourism Tropical North Queensland is expecting the initiative will generate an extra 50,000 visitor nights over the next four months. Cairns, along with other Queensland holiday resort towns, has been affected by the downturn in international visitors since the start of the pandemic and it is hoped that this will help generate an additional $14 million in visitor spend for the regional economy.
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The subsidy is available now for travel before November 20, but bookings must be made before the end of July.
Company chief executive officer Mark Olsen said interstate travellers booking on any airline with Webjet before July 31 were eligible for the $100 subsidy, although he warned that the campaign could sell out earlier if there was strong demand.
With the inability of Australians to travel abroad in recent times, Cairns has been attracting a lot of domestic visitors.
"We have seen many first timers arrive in Cairns this year and others who have not visited in more than a decade and they have been wowed by the maturity of the destination and its extraordinary array of world-class experiences," Mr Olsen said.
"This is bringing a new wave of advocates for a Tropical North Queensland holiday who realise that a week is nowhere near enough time to explorer the Great Barrier Reef, the world's oldest rainforest and the accessible outback.
This project received grant funding from the Australian Government, under the Recovery for Regional Tourism program administered by Austrade.
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