Bob Cheek: Dumbbells to diamonds book shares business, life experiences of the Zap Fitness founder and former politician

Therese Murray
By Therese Murray
July 1 2022 - 7:30pm
CHEEKY TAKE ON LIFE: Bob Cheek has a motto for life which he got from his father - "Just keep pedalling".

At the age where most people retire, Bob Cheek was almost broke and miserable after a crushing 2002 state election when the former Tasmanian Liberal Party leader lost his seat after two terms in Parliament.

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Therese Murray

Therese Murray

Features Editor, The Senior

Wordsmith. Experienced communications professional. I am a talented writer with a drive to interpret complex information into readable copy. A highly motivated self-starting senior journalist, editor and copywriter trained in all aspects of content production. Writing and words are my passion while I can edit and proof anything. Headlines a specialty. Oh, and I'm not a bad photographer. As a journalist, I can adapt to any writing style. I am aware of the work of public relations and marketing specialists and their needs and I know what is needed to get their message across to journalists. I am a great communicator through social media and just love creating social media conversations. I have a proven track record in helping people and communities solve their problems. My career has been all about telling stories. Storytelling remains storytelling across the gamut of writing, no matter whether you work on newspapers or in marketing. As a journalist, every day is a lucky dip. You have no idea who you will meet, where you will go or what you will do.

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