Is is smart to invest in art?

Is is smart to invest in art?

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Money can be made through art, but do your homework - it's a purchase of the head, as well as the heart.


Can buying art brighten your living space and your bank balance?

Aussie art expert Kerry-Anne Blanket, the director and curator of premium contemporary art gallery, KAB Gallery, lists things you need to know before dabbling in art investment.

KAB Gallery is an online marketplace with two physical gallery spaces in Sydney and Terrigal specialising in contemporary Australian art.

If you're on the hunt to find your perfect investment strategy, she suggests investing in art.

"Investing in art has grown in popularity over the past year," she said.

Learn about the market

Given we're now spending more time in our own homes, art investment can be a clever way to acquire an appreciating asset that you can enjoy for years to come before you decide to sell. With that in mind, Kerry-Anne recommends spending time researching the various art styles and the artists that create them to get a general feel for the type of artwork you are interested in.

"Look at important art prizes and consider both the judged winner as well as the people's choice. Additionally, narrow your search to concentrate on just a handful of artists that you like, so you can become as familiar as possible with the market for their work," she said.

You don't need to be an expert, but you should talk to one

"There are so many facets of the Australian art market, keeping up to date with the entire spectrum is a full time job. I really recommend finding a gallerist who is immersed in the industry and talking to them. A reputable gallery will be constantly monitoring the art market for growth opportunities. For example, at KAB Gallery, I'm tremendously selective about which artists and their work I choose to stock, selecting not only high quality original works, but those that I feel will hold or increase their value over time, based on what I know about the market," she said.

"Be sure to ask the gallerist lots of questions about the artist's sales history, what prizes they may have won, their art-making process, how their works are selling on the secondary resale market and about their future projects and upcoming exhibitions. Again, a good gallerist will be happy to talk through these questions via phone or email and really guide you through the buying process."

Only touch originals

"When buying for investment purposes it's vitally important to ensure you are purchasing an original piece of art," says Kerry Anne. "Even if the gallery presents you with a high-quality giclee print which is identical to the original image, it's important to remember that it is only a copy. The rarity and originality of an artwork contributes substantially to its resale value. So I can't stress this point enough - without rarity and originality, you're handicapping your potential investment return, even before you begin."

Buy something with broad appeal

When looking for a piece of investment art, one of Kerry-Anne's most important tips is to purchase work with a broad appeal, allowing it to stand the test of time and attract buyers when it comes time for you to sell. Kerry-Anne suggests look at People's Choice awards to confirm you are in the right track.

"At the end of the day, any art investment only has a value if someone is willing to buy it from you, so investing in something others will like down the track is so important."

Play the long game

Kerry-Anne stresses that profits from art won't happen overnight, so art is generally not an investment for those looking to make a quick dollar. "I would say art investment is definitely for the patient, and you should be looking at a time window of at least 10 years or more before you look to sell." While there are exceptions to this rule, especially for an artist with an already proven sales history, they are few and far between, and you would likely be short-changing yourself to sell earlier."

Look after your investment

If you're buying an original artwork with the intent to sell in the future, you need to be responsible for keeping that artwork in pristine condition, advises Kerry-Anne. "The artwork needs to maintain its original quality, so you need to factor in conservation aspects such as temperature, humidity and sunlight. If you put it into specialised art storage you'll need to consider the fees associated with that over time, as well as insurance should you choose to go down that route.

"Also be aware that some mediums, particularly delicate works on paper, are riskier to store as long-term investments than a work on canvas, for the simple reason that the paper itself is a much more fragile medium than a quality linen canvas."

Do your research and sell with confidence

When it comes time to sell your investment, again this is the time to bring in an art expert to gauge their estimate of the value of the work, so that you can enter any negotiations with all the information you need to make a winning deal.

"There are several avenues through which you could sell your investment ranging from a private sale negotiated directly between yourself and another collector, to selling it on consignment (or even directly to) a gallery, or selling on the secondary market via a reputable art auction house such as Smith & Singer, Leonard Joel, or Davidson Auctions," Kerry-Anne said.

"While an auction is usually the quickest and cheapest no fuss option for selling your work, it is essentially a wholesale market, so the price you receive generally is a reflection on those benefits."