Cash splash to boost regional tourism

Victorian Government's new $465 million Victorian Tourism Recovery Package

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BACK ON TRACK: The Gippsland Rail Trail will receive upgrades thanks to a cash splash by the Victorian government..

BACK ON TRACK: The Gippsland Rail Trail will receive upgrades thanks to a cash splash by the Victorian government..


Vouchers valued at $200 will be offered to Victorians who support regional businesses.


UP to 120,000 vouchers worth $200 each will be given to Victorians in a bid to boost regional tourism.

The Victorian Government has outlined a $465 million Victorian Tourism Recovery Package to help communities bounce back after a year of bushfires and health restrictions.

Victorians will be able to apply for the vouchers as long as they spend at least $400 on accommodation, attractions or tours in regional Victoria,

The $28 million initiative is expected to be up and running in December, providing businesses with a timely boost during summer.

"This funding will help tourism businesses bounce back from the challenges of this year - welcoming more visitors and employing more Victorians," Premier Dan Andrews said.

The Budget will also provide more than $149 million for initiatives such as new visitor accommodation and improvements to major tourist trails.

The Great Ocean Road

More than $47.5 million has been allocated for building better visitor infrastructure along the Great Ocean Road.

Projects will include a signature coastal walking trail with up to five new swing suspension bridges along the coastline and hinterland from Fairhaven to Grey River.

Around $2 million of the allocation will also be used to build more campsites along the Surf Coast.


The $18.5 million Gippsland Tourism Recovery Package will build new accommodation, upgrade the East Gippsland Rail Trail and improve tourism infrastructure in Victoria's east.

The package includes $3.5 million to build 10 eco-pods at Cape Conran Coastal Park, $2 million for new campsites and $2.5 million to help establish the Metung Hot Springs and the Nunduk Spa and Eco-Resort.

It also includes $3.85 million to provide better access to Point Hicks Lighthouse.

Elsewhere in the state

A total of $15 million will go towards works on the Falls to Hotham Alpine Crossing hiking trail and $13 million will go to upgrades as Grampians Peak Trail and Mackenzie Falls.

A further $4.3 million will assist the continued growth of the Prosecco Road winery district, including the establishment of accommodation at Dal Zotto Wines.

There is also support for the Murray River Adventure Trail, facilities at Wilsons Promontory, the Mallee Silo Art Trail, the Brambuk Cultural Centre and the Ballarat Centre for Photography.

A further $1.6 million will support First Peoples tourism businesses through advisory services, mentoring and digital skills development.

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