Ireland's first permanent alcohol-free bar - The Virgin Mary, has opened in Capel Street, Dublin and is set to become a stand-out feature on what is now one of the capital's most vibrant and diverse streets.
The Virgin Mary Bar has the same look, feel and atmosphere of a bar, minus the alcohol.
It is aimed at people who don't drink alcohol, those who sometimes don't drink alcohol or simply someone looking for a different kind of night out.
The bar is the brainchild of Vaughan Yates who is also one of the creators of Poacher's, Ireland's first range of premium Irish mixers.
As Vaughan explains it Dublin is an incredibly diverse city and some people need a bar where they can sit down with friends without imbibing.
Alcohol purchases have been dropping in Ireland for some time.
Year on year there has been a decline of 1.4 per cent per person in alcohol consumption according to Revenues clearance data.
The bar is named after the world's most popular alcohol-free cocktail, The Virgin Mary, and the Dublin venue has created its own signature version of the much-loved mocktail with freshly pressed vegetable juices, a secret hot sauce recipe, and spicy infusions all created in-house.
In addition to mocktails, the bar also serves a variety of alcohol-free beers, spirits and wines.
Already a hit with the locals, the Virgin Mary was recently nominated as a finalist in the Irish Bar of the Year Awards 2019 in The Innovative Bar of the Year Award category.
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