ABC Chair Ita Buttrose will kick off South Australia's ZestFest - the annual festival celebrating and connecting older people around the state.
The Australian media veteran will discuss 'Ageing with attitude, growing older with zest, and occasionally disgracefully' when she kicks off the festival with the ZestFest Oration on October 14 at Adelaide Town Hall.
Ms Buttrose said value and achievements are not limited by age.
"I am pleased to be speaking at this year's ZestFest Oration to challenge ageist views and help older people believe in themselves and accomplish more," she said.
"Australians often overlook older members of the community, based only on preconceived ideas about their age. It is an area I've devoted time to addressing and trying to correct."
Festival director, Jayne Boase, said ZestFest challenged the outdated stereotypes of ageing and presented an opportunity to embrace and own our longer lives.
"The festival celebrates longevity and helps unlock the possibilities that modern ageing brings," she said.
"ZestFest helps older South Australians reinvent their own brand of older.
"The festival's program features everything from dance, visual arts, music and theatre and reflects ageing as a time of freedom, influence and opportunity.
"We are delighted to have Ita Buttrose speaking at this year's Oration and trust attendees will find her insights and experiences fascinating."
Powered by COTA SA, the annual festival will feature more than 200 curated and fringe events held across the state from October 14-28. The official program will be launched on August 29.
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