HOME & Away star Lynne McGranger features in a new video that calls on older Aussies to embrace their hearing health as an extension of their fitness regime.
The video, by Australian Hearing, was launched to mark Hearing Awareness Week.
It combines fitness with some of the everyday frustrations experienced by those with hearing difficulties, and is designed to act as trigger to those experiencing the first signs of hearing loss.
Research shows older Australians today are generally healthier and more active than their peers 25 years ago. However, maintaining hearing fitness isn't a priority, with people waiting an average of seven years to take a hearing check.
"I might have just turned 65, but I'm fitter than ever!" Lynne said.
"I love the idea of getting involved in this campaign because, like so many of my friends, we are committed to our Pilates and other fitness goals, but hearing definitely takes a back seat.
"I've also experienced the impact of hearing issues first hand, with my daughter noticing me struggling to hear when we're in a crowded restaurant or shopping centre."
Australian Hearing is on a mission to make good hearing a priority for healthy living by encouraging people to incorporate regular hearing checks in their general health check-ups.
To mark Hearing Awareness Week, it urges adults to visit one of more than 600 locations across Australia for a free, five-minute hearing check. People can also speak with a hearing specialist or book a free phone consultation for themselves or a loved one by visiting hearinghelp.com.au
"The sooner you can address hearing loss the better," said Australian Hearing audiologist Janette Thorburn.
"We often find people are reluctant to get their hearing checked but will prioritise other health issues.
"If people consider a hearing check as part of their regular good health regime, like attending a fitness class, testing their blood pressure or getting their eyes checked, the better the outcome will be for them."
Anyone with concerns about their hearing or a loved one's hearing, can contact Australian Hearing on 1800-740-301, hearinghelp.com.au