THE Heart Foundation WA is encouraging people to put the "no" into November and ditch the junk food.
The health body is challenging Western Australians to instead say "yes" to more healthy alternatives throughout the month to help fight heart disease.
No Junk November aims to loosen people's grip on junk food while raising funds for research and preventative programs.
It challenges participants to curb their unhealthy dietary urges in favour of healthier eating habits.
People can take part in a number of ways- from giving up a favourite daily junk food indulgence, to giving up junk food all together.
Participants are also being asked to donate the money they would have spent on junk food to the foundation to help fund further research.
Heart Foundation WA chief executive Maurice Swanson will give up his daily indulgence of chips with sour cream and chilli sauce for the initiative.
"Junk food is energy dense food that contains a lot of sugar, fat and salt but very few other nutrients that nourish the body," he said.
"In Australia, the risk of dying from heart disease has more than halved since the late 1960s, but recently we have seen an alarming slow-down in that rate of decline."
He said progress made against heart disease- which is the leading single cause of death in WA, had slowed down in recent years and Australians were currently spending 58 per cent of their food budget on junk food and drink.
Watch out for these surprising junk foods:
- Muesli bars
- Some savoury crackers
- 2-minute noodle
Details - nojunknovember.com.au