HALF of all Australian men have felt disconnected or lonely in the past six months and crave more physical interactions and experiences, according to a study conducted by Tourism NT in the lead-up to the third season of Million Dollar Fish.
The research also revealed that more than three-quarters of Aussie males think their mates spend more time connecting with them online than they do in person and, given the option, they would prefer to spend more time enjoying face-to-face time instead.
When asked how they would like to connect with their mates, Aussie men ranked holidaying (41 per cent), watching live sport (28 per cent) and fishing (11 per cent) as their top choice for spending quality time together.
Million Dollar Fish ambassador and cricketing legend Matthew Hayden agrees that holidaying and fishing are great ways to bring people together.
"I've been on hundreds of fishing trips and tours, and travel to the NT regularly with friends and family," he said.
"The unique landscapes and quality fishing locations provide the ideal setting to unwind, share memorable experiences and build stronger relationships."
The Million Dollar Fish competition invites enthusiasts to enter and be in the running to win cash and prizes valued at more than $2.1 million in total.
Prize barramundi are tagged and released at locations across the Top End, with 100 fish valued at $10,000 and one barramundi worth a whopping $1 million.
Additional prizes drawn throughout the campaign include holidays to the NT, fishing gear and a campervan.
"Hard to beat, quality fishing, quality time with your mates plus being in with a chance to win a million bucks just by doing something you love," Hayden said.
The ultimate fishing competition runs until February 28.