HORSE racing, camel pies, 4WD convoys, travelling boxing troupes and masses of people - welcome to the Birdsville Races, which will turn the tiny Queensland town, population 115, into party central on September 1-2.
Event organisers promise another exhilarating year of punting, celebration and top-notch racing at what many have billed "the Melbourne Cup of the Outback".
More than 7000 people are expected to turn up for the two-day, 13-race program, as well as a jam-packed schedule of entertainment and activities.
"The Birdsville Races is so much more than a race; it's a destination carnival and celebration of the outback that offers something different for everyone - in a completely unique environment," said Birdsville Race Club vice-president Gary Brook.
"Where else in the world would you find thoroughbred horseracing, gourmet food, music, comedy, film, fashion, boxing, tent cities, charity fun runs and true-blue Aussie pubs and bakeries?
"And all in one place more than 1100km from any major metropolitan town or city centre! It's pretty amazing when you think about it."
The 2017 event will continue to support the Royal Flying Doctor Service, hosting a 6.1km fun run to help raise funds for the vital service.
Tickets start from $60 - www.birdsvilleraces.com