URBAN Adventures has a new range of meet-ups in cities around the world to cater for the "Airbnb generation".
The Locals on Tap tours are set to become the latest extension of the sharing economy and, to give travellers a taste of the new product, Urban Adventures is giving away 100,000 of the new tours.
The tours aim to offer an important travel resource: local knowledge.
The Locals on Tap experiences last between one and two hours and include a walk through a city's iconic or emerging local neighbourhood. The tours end at an independent bar or cafe to allow time for travellers to ask detailed questions about the city and maximise their time with valuable local insight.
Everything from riding public transport and finding the best places to eat, to getting tickets for sporting events can be covered in this informal Q&A session.
Unlike most guidebooks, apps and websites, this local knowledge is being offered completely in real time.
The tours are aimed at a new breed of travellers who swap hotels for shared spaces, skip tourist sites in favour of local cafes and markets, and want to feel like they're immersed in the local culture.
The tours are particularly good for people travelling solo and are offered 365 days a year in 50 cities including Florence, Lisbon, Berlin, Shanghai, Honolulu and Singapore.
"For over five years we have created day tours that offer experiences travellers may not find in a guidebook," said Urban Adventures general manager Tony Carne.
"Locals on Tap will be the next innovation for us, where our guides take a step back and allow for customers to dictate what insider tips and information they really want.
"We want to save people time and money by letting them know what locals know, without having to commit to a set theme or itinerary."