OUR furry family members are living longer and happier lives.
A new report released by Animal Medicines Australia shows a widespread shift in thinking around the role of veterinarians, with more people visiting the vet to prevent their animals getting sick.
The Pet Ownership in Australia 2016 report showed 71 per cent of owners surveyed saw a vet's primary purpose was to keep animals healthy.
In 2013 85 per cent of people who saw a vet's primary purpose as treating sick animals.
Australian Veterinary Association president Robert Johnson said more pet owners were considering their animals as part of the family.
"Pet owners now place almost as much value on a vet's role in being proactive in preventing illness as they do in a vet's role in treating illness or injury," said Dr Johnson.
"It's a positive shift in thinking because being proactive when it comes to healthcare will give pets the best chance of avoiding illness and living longer.
"It also helps to avoid more serious illness which can lead to more time and money in treatments. It's great to see pet owners working in partnership with their vets to develop a health plan that's right for the owner, their pet and their budget," Dr Johnson said.
The association's executive director Ben Stapley said the report also showed pet owners are increasingly humanising their animals by giving them human names and sharing activities with them.
"This humanisation means that pet owners are increasingly taking steps to maintain their pet's health," Mr Stapley said.
"Regular vet visits, keeping up-to-date vaccinations, investing in special diets, treats and grooming are all measures that owners take to maximise their pet's longevity.
"Healthier pets, leading longer and happier lives also increases the many physical, mental and social benefits that pet ownership brings," he said.
